Seriously though, when on the Las Vegas Strip, you walk everywhere. And when you need to, you don’t just cross the street either. That would make too much sense as it would be the shortest distance between two points. Instead you locate the nearest crosswalk bridge thingie, take the escalator/elevator/stairs up to it, cross over the road, enter into the closest hotel that it attaches to, wander around there for a few minutes and eventually find your way out onto the street again.
Not to mention that the SEMA show itself covers about 2.2 million square feet. To see the whole show one has to walk for miles. Literally. The Las Vegas Convention Center is a large, large building.
We decided to attend the show this year in an observatory role. We weren’t prepared to display there this year, and really we weren’t quite convinced that we wanted to yet. What we really wanted to check out was the Powersports pavilion, and how much of that very large convention center is devoted to the Powersports Industry in general. We’ll get to that in a little bit… First some backstory on why SEMA could be so very important to what we do.
For those that don’t know, the Domestic Powersports industry has one large convention every February in Indianapolis where many of the aftermarket suppliers and distributors gather to show off their wares and market their companies to the tens of thousands of people who attend from dealerships all over the country (the world actually). This is called the Dealernews Dealer Expo, or the “Indy Show” for short.
One of the biggest pro/con issues with the Indy Show is that it is located in Indianapolis, IN. This is great because the majority of the United States is a single day’s drive from Indy. Indy is actually very centrally located. That is, unless you happen to be located on the west coast. And here is the rub. Much of the Powersports Industry: Dealers, Parts Suppliers, and OEMs are all HQ’d on the west coast. The weather and riding is great in So. Cal. so there is a high concentration of customers, and it is close to major shipping ports so it makes sense for the importers of product as well. It just isn’t very close to Indy.
This is where SEMA becomes important. SEMA takes place in Las Vegas, which happens to be very centrally located to the west coast of the United States. Having a second show that would allow for the west coast companies and industry people to market themselves in a more cost effective venue would be of great benefit to a small Powersports company like PartsForScooters.com. Las Vegas is closer to the west coast so more west coast dealers would be able to attend, as it would be easier to get to than Indy. The Indy Show tradionally has a somewhat lower west coast centric attendance rate. These west coast guys would then have to allocate less time away from their businesses to make it to the show. Most Powersports dealerships don’t have huge staff numbers so it can cripple a dealership to send a couple of people to a show for any time at all. Also with the state of the economy, anything to make attending a show less expensive is always a good thing. The last couple of years have been very hard on the Motorcycle and Scooter business.
Upon arriving at the Las Vegas Convention Center and going through the rigmarole of acquiring our badges (Non-Exhibiting Manufacturer/Supplier) that would gain us access to SEMA we promptly went looking for the Powersports Pavilion. It took us a little bit longer to find it than we thought it would however. This had much to do with the fact that there barely was one at all! It was a little disappointing to find about 30 (maybe) booths that comprised the portion of the show that we were investigating. Needless to say, this was not the volume of product suppliers that was going to create a powerful Powersports dealer draw, and that was rather accurately reflected in the crowd.
SEMA really is an Automotive and Automotive based products show. While on the outside it would make sense that Automotive and Powersports would go hand in hand, what we saw at SEMA showed that there is still quite a disconnect between the two. For the past couple of years SEMA had been courting the Powersports Industry to attempt to create the kind of west coast show that I’ve envisioned, but they way it is set up now, it’s just not going to happen. It is a shame really as 100,000+ people attended the show, but if you wandered into the Powersports section, you’d never know it. There was very little focus on what it was or why it was there.
Were I a Powersports dealer who decided to spend the money and send some of my employees there to learn about new product I’d be sorely disappointed. If I were an automotive guy looking to learn a bit about the Powersports industry to support a future expansion of my current business, I’d have left the show seriously questioning if Powersports would really be a viable option for the future.
Granted, I know we all have to start somewhere, and I certainly don’t have an answer on how to fix the Powersports Pavilion at SEMA but I do know that if SEMA wishes to become the Indy Show of the west, there is a whole lot of work to do. They really need to get the big 5 OEMs displaying, and probably a couple of the large aftermarket distributors as well. This alone would create a believable pavilion and would make it worthwhile for more people from the Powersports Industry to attend, both as displaying vendors and dealer traffic. This may also get the Automotive professionals who already attend SEMA more involved with Powersports. Yeah, Yeah, I know; easier said than done, but if anyone from SEMA wants to bounce some ideas on how to get that done I’d be more than happy to oblige.
Check out some of the pictures, the Las Vegas Strip and SEMA are quite the sight to behold.
- Gambling anyone? Just one of many…
- Paris Hotel and Casino at night
- More Gambling
- The dancing fountains at the Bellagio
- The Flamingo
- Paris Hotel and Casino
- I have a thing for old Lincolns. I couldn’t pass one without taking a picture.
- SEMA is so crazy that it spilled out into the parking lot…
- A real adult sized Radio Flyer. (Made out of an old pickup, it turns out)
- A real life Gran Turismo 5 sighting!





















